(2.5 min. read)
Written by: Diane Yaneza
There are over 60,000 searches per second generated on Google. This staggering number of
online activities means that if you don’t grab your audiences’ attention within the first
instance, they will simply leave your content and move on to the next.
As a result of the global Coronavirus pandemic, online habits and consumption patterns
have changed. Video is an incredibly powerful medium to communicate as fueled by social
media’s increasing user growth. YouTube behaviors show a growing trend in learning
resources. Explainer videos a.k.a how-to videos, tutorials, or training videos are a popular
way to make a complex idea simple for an audience to understand.
Animated videos are entertaining and practical tools to illustrate a concept. With animation,
you can simulate synthetic imagery to depict places, people, and activities that would
otherwise be too time-consuming, expensive, risky, or restrictive if done in real settings with
live teachers and actual learners.
Here are the 3 simple rules to engage your audience with animated explainer videos.
1. Keep it specialized.
When searching for how-to videos online, from scrambled eggs to cryptocurrency, people
want to learn from the Pros. They want good quality information. They want to see experts
at work.
So for training videos, keep your script specific by explaining the hows and the whys in the
audio, subtitles, or text supers. Animated videos particularly 3d visualization will help you
clearly demonstrate application and techniques.
2. Keep it simple.
Tell a compelling story with your audience’s needs in mind. Start strong by addressing the
topic straightaway. Although you might not want to be boring, the purpose of explainer
videos is to inform rather than entertain.
Use one or a combination of animation styles (i.e. character animation, motion graphics) to
illustrate cause and effect – how an action influences a result. State the problem and reveal
the solution.
3. Keep it short.
When a video pops up on your screen, do you skip the ads? 5 seconds is all it takes to decide
whether or not to. Audience attention is limited. Focus on one or two takeaways and finish
with your CTA.
Businesses must innovate even further because users expect different video lengths on
different platforms. The optimal video lengths for each of the most popular video channels
are 30 sec (Instagram), 45 sec (Twitter), 1 min (Facebook), 2 min (YouTube).
Several different video animation styles include:
2D animation videos
3D animation videos
Character animation (using characters)
Motion graphic videos (object animation)
Animated typography videos (text animation)
Whiteboard animation videos (video scribing)
Stop-motion animation videos
As we become more highly connected to interactive technology and media, traditional
teaching methods lose their efficiency in educational settings. Combined with the use of 2d
or 3d animation, explainer videos (a.k.a how-to videos or training videos) help educators
achieve desired learning outcomes.
Choose animation styles according to different applications in order to get your message
across.
3D Orbits is an animation studio specializing in 3d design and animation, visualization,
rendering, CGI and VR servicing clients from the US, UK, Canada, Australia, New Zealand,
and other countries around the globe.
Book a virtual meeting with us now or Get a Free Quote here. WWW.3Dorbits.com